Austin Kleon wrote this on his daily blog about 5 years ago:

He reposted it the other day.

And it resonated with me.

I stopped posting on my blog for awhile because I wondered “why do I do this?”

I mean — sure, it would be great if people read my words and wanted to hire me or work with me or signed up to a mailing list or wanted to read any future books I may (or may not) write.

But at the end of the day. I like doing this. This is my home on the Internet. Come on in and stay awhile.

Not everything requires an immediate and apparent ROI.
In fact, the best things in life are usually simple, satisfying moments.
I don’t need a theme.
I don’t need an “end game.”
I like to write words and post them on the Internet.
I’ve been doing that at least sporadically since 2003.

So I reckon I’ll continue.