Clarity is hard. Especially at the beginning.

The start of almost every enterprise is a flurry of activity and excitement. We’re busy. We’re doing things. We’re making rain.

But where are we going?
What are we changing?
Who are we reaching?
What are the things we should be doing to execute the change?
What are the promises we make to ourselves and those we reach?

Most businesses start with a great idea. But big ideas are pie-in-the-sky at best until we’re clear about what they’re worth.

Don't worry about the tangles in the beginning. They're inevitable.

Be more concerned about tangles down the line. We gain clarity as time passes.

If you’re well into your venture and still lack clarity, you need to stop and get help because something is wrong.