On Making Things
Don’t have an idea?
Not sure of the outcome?
Feeling hesitant, or scared, or lazy?
Just start.
There is seldom any real risk in starting.
Allow for quick and cheap failure.
Reassess and recalibrate.
Allow for more quick and cheap failure.
Reassess and recalibrate, then raise the stakes.
Allow for more quick and cheap failure.
Repeat the process until the idea builds into a reality.
