How often have you heard statements like this:

Our team has 15 priority projects.
In the next quarter, we will have 10 areas of focus.
This organization is passionate about 12 things.
This list of five things are my prime concerns.

Stop.

We’re talking nonsense. Crazy talk. Impossibilities.

When you prioritize everything you prioritize nothing.
When you focus on everything, you focus on nothing.
When you’re passionate about everything, you’re probably passionate about very little.
Any more than one “prime concern” means you have no prime concerns.

Don’t focus on everything.

Because focus is everything.