There are a lot of things in this life that are hard.

Working out.

Saving money.

Losing weight.

Starting a business.

Learning a musical instrument.

Because those things are difficult many of us have come to the conclusion that anything of value must be hard. We believe that “no pain, no gain” is a mantra we should hold as the gold standard for everything we do.

There is a high probability that you bring the greatest value with the things that feel easy to you.

Strategic thinking.

Connecting people.

Listening well and speaking precisely.

Starting a project.

Finishing a project.

Yes, there are many things we must do every day — and many of those things will be difficult.

But maybe — just maybe — we should spend more time providing value by doing the things that seem easy?