Creating Value
Businesses and organizations work hard to create value. Value should be baked into the very design of a product or service.
Google has big brand value.
DuckDuckGo has made it clear you can use them without fear of being tracked.
That’s their value proposition.
There are other search engines out there. Some use underhanded practices that hijack your web browser (looking at you, Yahoo!), others are simply there. Microsoft tried really hard to get people to use “Bing” as a verb. It didn’t happen. Has anyone ever even heard of ExaLead? It’s an obscure search engine without a value proposition. Obscurity is not a good value proposition if you’re a search engine.
But obscurity might be a good value proposition if you’re a comic book shop or deal with rare coins.
A clear value proposition is critical for every business, organization, or individual seeking to bring something into the world - whether it’s a book, a painting, an operating system, or clean water.
What value am I (are we) bringing to this situation, problem, etc.?
That’s a crucial question every organization needs to answer,
And test.
Because you can’t ultimately determine what’s of real value with a white board, sticky notes, and novel ideas.
