Fake Cake and Private Jet Selfies

There are photo booths where it is possible to take a selfie inside a fake private jet.

A handful of people have posted these selfies to their social media accounts as if this were their plane, earned with their own money. If you come off as rich, it’s easier to sell fake riches to desperate people. A New York Times article this week explores the issue with an interview of an Instagram account set on exposing the fakers.

Scamming is not a new phenomenon. People have been scammed by scammers since people started hanging out together. Photoshop and “sponsored posts” have simply made it easier for scammers to scam the vulnerable.

The deeper problem is that we are all vulnerable to scams. Dissatisfaction with life, lifestyle, income, and status have always been rampant with the human race. None of us are immune. The problem now is that dissatisfaction is what feeds most marketing. It’s what feeds all fake marketing.

If Marie Antoinette were alive today, she would post glossy cake-eating selfies on her Instagram account while selling an online course for becoming a part of the bourgeoisie. She would be considered an entrepreneur.

She would be followed by peasants posting photos of fake cake.

Entrepreneurship is not about fake cake and private jet selfie booths. Don’t let dissatisfaction drive you to inauthentic cake eating.

Dissatisfaction should inspire us to make real change in the world.
So, make the change.
Be the change.

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Your Mental Bandwidth

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The Tale of Liberated Marketing