Bernie Anderson

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100 Words

Some.

Several.

Ideally.

Normally.

Such as.

So on.

Factor.

Degree.

Aspect.

Consideration.

Adequate.

These are ambiguous words. Use them with caution. Maybe never use them at all.

Clarity is a rare ability. Brevity used well is also uncommon. But, both are attainable. Clarity takes practice because clarity is difficult. Brevity is a rare discipline. It’s much easier to write 100 clear words than 1000 ambiguous words.

What is the importance of brevity and clarity?

  1. Because long-winded writing is boring and people have short attention spans.

  2. Because in a day of obfuscation, meaning is more important than ever.